B2B and B2C newsletters that people actually read. Editorial content strategy, subscriber-focused writing, and issue planning that keeps open rates above average.
Newsletter open rates have been declining across most industries for a decade. The newsletters that still maintain strong engagement are almost always the ones that treat the reader as an intelligent adult rather than a marketing recipient. They have a point of view. They say something the reader could not easily find elsewhere.
Writing a newsletter that people actually choose to read takes more than repackaging press releases and announcement posts. It requires editorial judgment: what is genuinely worth covering, what angle is worth taking, and how to present it in a way that is both informative and worth reading on a commute, over lunch, or whenever the subscriber actually engages with email.
I write newsletters for B2B businesses, professional services firms, SaaS companies, and individual thought leaders. Some newsletters are primarily educational, some are primarily curated, some are primarily analytical, and some are a blend. The underlying principle stays the same: say something real, say it well, and treat the subscriber like they could unsubscribe at any moment.
For ongoing newsletter programmes, I can work on a retainer covering a fixed number of issues per month. The editorial strategy — what to cover, how to differentiate, how to develop a distinct voice — is part of the engagement. A newsletter that has no distinct editorial position will not build an audience regardless of how often it publishes.
Fixed price confirmed in writing before work begins. No hourly billing surprises. Price stated above is the minimum; complex projects may require a custom quote.