What has
been done.

Scope: 8 long-form articles (1,500–2,200 words each) over 3 months. Topics: product vision, founder lessons, market observations. Published on LinkedIn under the client's name.

Result: +6,400 LinkedIn followers. 4 inbound investor enquiries attributable to specific articles. One acquisition conversation initiated from a post.

Scope: Monthly newsletter rewritten from a company announcement format to an editorial format with a consistent point of view. 12 issues over one year.

Result: Open rate moved from 18% to 37%. Unsubscribe rate dropped 60%. The firm has since expanded the newsletter to a weekly cadence.

Scope: Profile rewrite (headline, about section, featured) + 6 months of post content. 10 posts per month, calibrated to the client's voice and target audience.

Result: Followers grew from 800 to 9,200 over 6 months. 3 partnership enquiries and 2 investor meetings attributed to specific posts.

Scope: 5,000-word industry trends white paper on cloud security posture management. Gated as a lead magnet on the client's website.

Result: 340 downloads in the first month. 28 converted to sales conversations within 90 days. The document has since been cited in two trade publications.

Scope: 12 long-form articles targeting a defined keyword cluster around product-led growth. Research, writing, meta data, and internal link recommendations included.

Result: 9 of 12 articles ranked on page one within 5 months. Combined organic traffic from the cluster reached 8,400 monthly visits.

Scope: Editorial restructure and copy edit of the firm's main client proposal template. Used for all subsequent proposals over the following 6 months.

Result: Conversion rate on proposals increased from 28% to 41%. The firm attributes the improvement to clearer structuring of the value argument.