5–7 business days

Ghostwriting

Executive thought leadership content written in your voice. Articles, LinkedIn essays, keynote scripts, opinion pieces, and founder narratives — published under your name.

What this
covers.

Ghostwriting is a specific kind of writing problem. The words have to be accurate, well-constructed, and persuasive — and they have to sound exactly like the person whose name will be on them. That second requirement is the part most writers get wrong. They produce good writing. They do not produce writing that sounds like a particular founder describing their particular view of a particular problem.

The calibration process starts before any writing happens. I work from existing materials: interviews, transcripts, previous writing, LinkedIn posts, emails, presentation notes. Anything that gives me the raw material of how you actually think and talk. The brief then narrows the topic, the argument, the intended audience, and the specific outcome the piece needs to achieve. Only then does the writing start.

Ghostwritten content works across a range of formats: long-form articles for LinkedIn or industry publications, opinion pieces for trade press, keynote opening narratives, thought leadership essays for company blogs, founder letters, and investor-facing content. Each format has different structural requirements. The voice remains consistent. The structure adapts to the platform.

The confidentiality of ghostwriting arrangements is standard practice and something I take seriously. Client names are not disclosed in any portfolio or case study context without explicit written permission. What I can share is the category of work and the measurable outcome, if applicable, without identifying the client.

Results

A Milan-based startup founder needed 8 thought leadership articles over 3 months for a LinkedIn content strategy. Content published under the founder's name generated a 6,400-follower increase and 4 inbound investor enquiries attributable to specific article topics.
A senior partner at a consulting firm needed quarterly opinion pieces for a legal trade publication. 12 pieces published over 18 months. The firm attributed 3 new enterprise client relationships to visibility from the column.

What is included

Every project includes
Long-form article (1,500–2,500 words)
Voice calibration from existing materials
Research and source synthesis
Platform-specific formatting (LinkedIn, Medium, etc.)
Headline variants (3 options)
2 revision rounds

Questions about this service

Through a structured voice calibration process using your existing materials. The more source content you can provide (emails, recorded presentations, existing writing), the more accurately the ghost voice reflects your actual style.
Publication disclosure depends on the outlet's editorial policy. Most business and LinkedIn content does not require disclosure. Trade publications vary. I advise on best practice per outlet as part of the project.
Starting from
€524.80
5–7 business days — from per project
Start with this service → Ask a question first
Included in every project
Long-form article (1,500–2,500 words)
Voice calibration from existing materials
Research and source synthesis
Platform-specific formatting (LinkedIn, Medium, etc.)
Headline variants (3 options)
2 revision rounds
How pricing works

Fixed price confirmed in writing before work begins. No hourly billing surprises. Price stated above is the minimum; complex projects may require a custom quote.

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