Profile optimisation and content writing for founders, executives, and professionals building visibility on LinkedIn.
LinkedIn is a writing platform that pretends to be a networking platform. The people who do well on it understand this: they write clearly, they write specifically, and they write consistently. The people who struggle on it write like they are submitting a press release or drafting an HR announcement. The platform's algorithm rewards engagement, and engagement is a function of how interesting the writing is.
A LinkedIn profile is a sales page that most people treat as a CV. The headline is the most-read piece of copy on the profile and most headlines are just job titles. The about section is the opportunity to explain what you actually do and for whom, and most about sections read like the third paragraph of a corporate bio. Fixing these two pieces alone changes how the profile performs.
LinkedIn posts work best when they are specific. Specific about the situation, the insight, the lesson, or the observation. Generic posts about growth mindset or leadership lessons perform poorly because they could have been written by anyone about anything. The posts that build audiences are the ones that could only have been written by this specific person, about this specific experience or perspective.
I write LinkedIn content for founders, senior executives, professionals in transition, and experts who want to be known for something specific in their field. The writing is calibrated to the person's voice and the audience they are building toward. Ghost-written content with full confidentiality, or content co-created with a named client for review and publication.
Fixed price confirmed in writing before work begins. No hourly billing surprises. Price stated above is the minimum; complex projects may require a custom quote.